Storefronts at night use lighting

and displays, made visible through windows, to exhibit a simulated appearance of presence.


While intended in part for security,

this simulation of presence is

obvious in its simulation and

actually serves to indicate that

these spaces are deserted.


These spaces at night also contain

unavailable goods and services,

and they solicit viewers whom

are typically not present,

generating a play of signs that

only point to each other.


Photographs of these storefronts

allow a previously absent viewer to

view a representation of these spaces,

but further remove that viewer from

the promises of presence exhibited

by the storefronts, as well as

the goods and services that

the storefronts advertise.


What remains is artificial and stark,

a transparent simulation contained

within another transparent simulation,

as each physical storefront

is a simulated illusion,

contained in an image,

and unavailable to the viewer,

except as an idea.